The Senior Living Innovation Forum Blog

Why Stories are the Key to Marketing Senior Living

Once upon a time, in a faraway land called Amelia Island, Florida, a young vacationer accidentally left his beloved stuffed giraffe at the Ritz Carlton. The boy’s father tried to ease his son’s distress with a little white lie: the toy was simply ...

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Why Stories are the Key to Marketing Senior Living

Once upon a time, in a faraway land called Amelia Island, Florida, a young vacationer accidentally left his beloved...

What Senior Living Can Learn from Meow Wolf’s Psychedelic Art Experiences

Like many great stories, the story of visionary art collective Meow Wolf began with a decision to stop waiting for...

How WELL is Transforming Senior Living

Earlier this year Enlivant became the first senior living operator to earn the WELL Health-Safety Rating for its entire...

Why Inclusion is Key to Senior Living’s Future

It’s not just the Great Resignation. As W Lawson CEO Marvell Adams explained at the Senior Living Innovation Forum in...

Senior Living Residents Say the Darndest (and Most Inspiring) Things

In 2019, iN2L co-founder Jack York celebrated two birthdays: his 60th and iN2L’s 20th. This called for more than your...

Eden Alternative CEO Challenges Senior Living to Embrace Disruption

The aging services industry could learn from the small northern California town where Patrick Bultema grew up.

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