"We're all going to be managers of AI agents. We'll have AI agents on our org charts, and we'll be managing them."
These aren't the words of a Silicon Valley tech CEO or a futurist. They're from Brian Geyser, who until recently served as Maplewood Senior Living's Chief Clinical Officer for seven years. Now, as the company's VP of Enterprise Intelligence—a title you won't find anywhere else in senior living (yet)—Geyser is painting a vision of senior living's AI-enabled future that's both ambitious and surprisingly tangible.
Speaking at the Senior Living Innovation Forum (SLIF), Geyser shared how that future is already taking shape at Maplewood. "For the first time in history, we have intelligence at scale in our pockets," he explained. "We have PhD level knowledge and consultants at our disposal 24/7. This has never happened before in human history, and it's here now."
The Path to EGI
Geyser introduced the concept of Enterprise General Intelligence (EGI), a future state where businesses operate with highly intelligent digital infrastructure capable of autonomous decision-making across the entire enterprise. While this might sound like science fiction, Maplewood is already laying the groundwork through its Center for Artificial Intelligence, a dedicated innovation hub exploring AI applications across its operations.
Real Results, Real Impact
The results of Maplewood's early AI adoption are already impressive. Their AI-enabled machine vision systems in memory care have transformed resident safety:
- 100% of falls are now witnessed (up from just 4% previously)
- Median response time to incidents has dropped to 90 seconds (compared to an industry average of 20 minutes)
Practical Applications Today
Maplewood isn't just waiting for the future—they're building it. Their current AI initiatives include:
- AI-powered sales coaching
- Automated policy generation using custom GPTs
- Machine learning for accounts payable processing
- AI-enhanced safety monitoring systems
- Content generation and marketing optimization
The Human Element
Despite his enthusiasm for AI, Geyser maintains a balanced perspective. "AI is kind of like an enthusiastic, smart intern with intermittent bad judgment," he notes. "It can screw up, and you have to have a human in the loop to make sure that it's doing the right thing. But it's also incredibly intelligent in many ways and can be the best thought partner you've ever had."
Looking Ahead
As senior living providers stand at the crossroads of traditional care and technological innovation, Maplewood's approach offers a compelling roadmap. Their strategy integrates three critical elements: human intelligence (creativity, intuition, and expertise), business intelligence (leveraging existing data), and artificial intelligence—creating a cohesive ecosystem where each component enhances the others.
It's telling that after nearly four decades as a clinician and healthcare leader, Geyser approaches AI with both enthusiasm and careful consideration. His transition from Chief Clinical Officer to AI pioneer reflects a broader reality: the future of senior living belongs to organizations that can thoughtfully blend the irreplaceable human elements of care with emerging technologies. As he notes with characteristic candor, "I don't know where this is going to lead, but I choose to remain optimistic. Humans and machines working together. May the force be with you!"
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