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At the Senior Living Innovation Forum, John Larricia, CEO of Welcome Home Software, posed a thought-provoking question: "Are Salespeople About to Become Extinct?" This set the stage for an insightful exploration into how Artificial Intelligence (AI) could reshape sales and marketing strategies in the senior living industry.

The integration of AI into everyday tasks such as writing and planning suggests a future where technology takes on roles once thought to be exclusively human. However, Larricia argued that in senior living, an industry deeply rooted in personal connection, AI does not spell the end for sales roles but instead signifies its transformation.

Larricia demonstrated how AI could provide sales teams with deeper insights into potential residents' preferences and needs, facilitating more personalized and effective communication strategies. Moreover, by handling routine administrative tasks, AI allows sales teams to devote more time to nurturing relationships with prospects and their families.

The essence of Larricia's message was clear: AI is not a threat but a tool that, when used wisely, could enhance the personalized touch crucial to sales. 

Watch his full talk below for more on AI’s promise in senior living...

 

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This article was written by AI and edited by a member of the influence group team.

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